Organizing a Successful Contest: 5 Essential Tips to Follow

Contests on social media platforms have become a popular way to engage with audiences and generate excitement around your brand or page. If you're using the Contests for Pages app on Facebook, you're already one step ahead in creating an effective contest. To ensure its success, here are five crucial tips to consider when organizing your next contest.

1. Provide Clear and Simple Instructions

When setting up your contest, it's essential to provide crystal-clear instructions on how people can participate. Keep the entry process as simple as possible to avoid confusion. Clearly state what information participants need to fill in, such as their name, email address, or any other relevant details. By eliminating unnecessary steps and providing straightforward instructions, you'll encourage more people to participate.

2. Showcase an Alluring Prize

One of the best ways to attract participants is by offering an enticing prize. Make sure to upload an image of the prize to the contest form to create visual appeal. The image should showcase the prize's desirability and pique the interest of your target audience. Whether it's a product, a gift card, or an exclusive experience, make sure it aligns with your brand and provides genuine value to the winner.

3. Set a Clear End Date

To create a sense of urgency and encourage prompt participation, it's crucial to set an end date for your contest. Clearly communicate this date to participants so they understand when the contest will close. This deadline will prompt potential entrants to act swiftly, increasing the overall engagement and excitement surrounding your contest. Be sure to adhere to the set end date to maintain credibility and trust with your audience.

4. Promote the Contest

No contest can be successful without proper promotion. Leverage the power of your Facebook page by posting the contest's Share URL on your timeline. Craft an attention-grabbing call-to-action that clearly communicates the benefits of participating. Let your followers know what they stand to win and how the prize will enhance their lives. Encourage them to share the contest with their friends and networks, expanding your reach organically.

5. Test for Mobile-Friendliness

In today's mobile-dominated world, it's crucial to ensure your contest form functions flawlessly on mobile devices. Most participants will use their phones to enter, so test the contest form extensively on various mobile platforms and screen sizes. Check for any glitches or display issues, ensuring a seamless experience for mobile users. By optimizing the contest for mobile, you'll enhance participation rates and improve overall user satisfaction.


Organizing a successful contest on Facebook requires careful planning and execution. By following these five essential tips, you'll increase your chances of running a contest that engages your audience, attracts new participants, and boosts your brand's visibility. Remember to provide clear instructions, showcase an appealing prize, set an end date, promote the contest effectively, and test for mobile-friendliness. With these strategies in place, you'll be well on your way to organizing a memorable and impactful contest using the Contests for Pages app. Good luck!