Read about our latest announcements and best advice

Track Your Ads Performance With The Facebook Pixel

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Boosting your contest with a promoted post is a great practice to increase its visibility. This lets you target a specific audience and reach people outside your immediate circle of fans and friends. But how can you track your campaign performance and know how many people actually answered your contest as a result of seeing your ad? How can you re-engage with participants in order to promote your business?

The answer to both these questions lies in the Facebook Pixel. The pixel allows you to track participants so you can assess the effectiveness of your ad campaigns and then target these same participants as a Custom Audience in your next campaigns.

Bulk Import Options for Multiple-Choice Questions

When adding a multiple-choice question to a contest, it can be tedious to create each option and type in the different choices. Today we are introducing a new feature to make it easier to import many options at once. When creating a question, look for the "+ Bulk Import" link. When you click that link, a popup opens with a text box where you can type in or paste many options at once.

How to Create a Contest on Your Facebook Page

In this tutorial, we explain how to create a contest and publish it on a Facebook page you manage. The whole process only takes a few minutes. Take a look at the video above for the step-by-step tutorial.

First, it is important to understand the difference between a Facebook Page and a personal account. The Page represents a business, community or public figure that interacts with an audience of followers. A personal account is used by you, as an individual. It is your login to get into Facebook.

Create Polls, Contests and Quizzes from your Enterprise Account

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Today we have great news for our Enterprise subscribers. When you click the "+ New" button to create a new promotion, you will see a menu asking you to choose how you would like to interact with your audience. You can select one of the following: poll, contest or quiz. This gives you access to all our apps from a single account.

A New Domain Name For Your Contests

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Today we updated the domain name used for sharing contests to make it even shorter. The domain contest.fbapp.io has been effectively replaced by contest.app.do throughout the app. This shorter URL will be easier to type in a browser's address bar.

Changes To The Contest App

Following the Facebook privacy stories of last week and the European Union GDPR regulation coming into force next month, we made a few changes to the Contests for Pages app to give participants more explicit control on the information they share with contest creators. Here are the changes you will notice starting this week when creating a contest:

How We Handle Your Facebook Profile Information

Considering the current stories coming to light involving the use of personal information on Facebook by a third party, we received a lot of emails asking how we deal with the Facebook data we collect. In this blog post, we want to clarify how our applications ensure your private information is protected.

First of all, we operate on a subscription-based business model. In plain english, this means that we profit from users paying a subscription for our services. We do not display ads and we do not sell any of the data collected through our apps. This is not how we operate our business, as this has always been clearly stated in our Privacy Policy and Terms of Use.