If you are a regular user, you probably noticed the stats page has changed quite a bit. You will find all the same statistics that helped you make better business decisions in the past, but in a new and improved layout. Here are a few novelties we think you will appreciate:
It's hot summer here in Canada and we're hard at work adding new features to your favorite Facebook contest app. Today we are proud to announce the launch of a new tool to help you build better contests. We call it the Smart Quality Score.
When you use Contests for Pages, we give you the tools to share a contest with your friends and fans on Facebook. But sometimes you need to target a larger or more specific audience to get right results. In this blog post, we will show you how to use Facebook advertising tools to give your contest an extra boost and turn it into a success.
Many of you have asked for more layout customization options and we've heard you loud and clear. Today we're happy to roll out a new feature to let you choose the highlight color for multiple choice questions. From the layout menu on the Preview page, you now have 4 colors to choose from: yellow (default), blue, green, pink and grey.
You can mix and match these colors with your title and button colors to create a great look that fits your brand aesthetic. Try out our Cute Cats Voting Contest for an example of a pink highlight.
Bonjour! Hola! Olá! Hallo! 👋
If you are a French, Spanish, Portuguese or German speaker, we have good news! You can now configure your account to use the app in your native language. This will only change the language for the admin console. Each of your contest will still be displayed in the language that you set on the Configuration page. As of today, we support 38 different languages for your contests.
Today we are excited to introduce a new image upload dialog that you can use to upload pictures from different sources (Facebook, Instagram, Google, etc.) directly into your contests. You now have the option to crop your images to the right size so they fit perfectly in your contest or on Facebook Timeline.
Have you ever posted content on your Facebook Page only to realize that you made a typo and hit the "Publish" button a little too fast? It's happened to the best of us and fortunately Facebook will let you edit a post after it's been published. However updating an attachment like your contest's picture and description can be a little bit tricky. But no worries, we'll guide you through this!
Boosting your contest with a promoted post is a great practice to increase its visibility. This lets you target a specific audience and reach people outside your immediate circle of fans and friends. But how can you track your campaign performance and know how many people actually answered your contest as a result of seeing your ad? How can you re-engage with participants in order to promote your business?
The answer to both these questions lies in the Facebook Pixel. The pixel allows you to track participants so you can assess the effectiveness of your ad campaigns and then target these same participants as a Custom Audience in your next campaigns.