How to Create a Contest on Your Facebook Page in 2024

Contests on social media have become an engaging way to connect with your audience and boost brand awareness. With the Contests for Pages app, creating and publishing a contest on your Facebook page has never been easier. In this step-by-step guide, we'll walk you through the process of setting up a contest and publishing it on your Facebook page, allowing you to captivate your followers and offer them exciting prizes.

Step 1: Get Started To begin, open the Contests for Pages app and click on the "Get Started" button. Enter a catchy title for your contest, something that will grab the attention of your audience and entice them to participate.

Step 2: Customize the Participation Form

Once you've named your contest, it's time to customize the participation form. This form gathers information from your participants, such as their name, email address, or any other details relevant to your contest. Tailor the form to collect the data you require, ensuring it aligns with your contest's goals and helps you understand your target audience better.

The default participation form

Step 3: Preview and Test the Contest

Before making your contest live, it's crucial to preview and test it. Take this opportunity to test the contest yourself, ensuring it functions flawlessly, particularly on mobile devices where a significant portion of your audience may access it.

Step 4: Link the Contest to Your Facebook Page

To maximize visibility, link the contest to your Facebook page. This integration allows your followers to easily access the contest directly from your page. Additionally, customize the Timeline post associated with the contest by adding an eye-catching visual that represents the exciting prize participants can win. Remember, visuals have a powerful impact on engagement and can help grab attention.

Select your Page from the dropdown list

Step 5: Post the Contest URL on Your Page Timeline

With everything set up, it's time to make your contest visible to your followers. Post the contest URL on your Facebook page's timeline and craft a compelling call-to-action message. Let your audience know what they could win by participating in the contest, building anticipation and encouraging them to take part.


Running a contest on your Facebook page is an effective way to engage your audience and generate excitement around your brand. With the Contests for Pages app, creating and publishing a contest has been simplified, allowing you to effortlessly connect with your followers and offer them enticing prizes. By following these steps, you can create a successful contest that not only captivates your audience but also boosts your online presence and drives meaningful interactions. So, why wait? Get started today and watch your Facebook page come alive with excitement!